Evelyn Lauder of Estée Lauder and creator of the pink ribbon passed away on 11/12/11
The ribbon of all ribbons is the pink one and everyone knows it stands for breast cancer. It all began with a woman named Evelyn Lauder. Evelyn Lauder was an executive at Estée Lauder Cosmetics for many years. The large cosmetics company was founded by her mother-in-law.
In the early 90s, Evelyn and her husband, Leonard began financing the manufacturing and distribution of the pink bows which were given to women at department store makeup counters to remind them about breast exams. The concept of the pink ribbon and eventually just the color alone turned into fundraising themes, a national breast cancer awareness month and many billions of dollars in donations to help support breast cancer research.
Evelyn Lauder also founded the Breast Cancer Research Foundation and largely supported the launch of the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City, which opened in 2009.
Lauder died Saturday at her Manhattan home from complications of nongenetic ovarian cancer. She was 75.  We will all miss her and her fierce commitment to breast cancer research.
If you or someone you know is suffering from breast cancer, please consider taking part in a breast cancer clinical trial which helps us develop better treatments for breast cancer:
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