One thing I was not prepared for when I switched from laboratory research to clinical research was that I could not simply order study participants from a catalog as I did for supplies. While I had received excellent training in neuroscience, I really knew nothing about advertising. Unless I learned the ropes, it was clear [...]
We are happy, actually excited, that we have an opportunity to work with the awesome folks at Everyday Health, the leading online health solution and medical news provider. What has been a quick process, we have gone from early discussions to go-live in a matter of weeks, with both the teams motivated by the prospect of [...]
As an online patient recruitment company focused on technology and social media, we put significant resources on understanding the patterns and information needs expressed by patients seeking clinical trial information on the Internet. One of the component of this effort includes analyzing web log data to understand the keywords and discovering high-level patterns. We published [...]
Focus on your audience to increase ROI Patient recruitment must be focused and aimed at the right target group. Print ads and radio broadcasts are a scattered approach and don’t provide control over who is exposed to and who responds to your ad campaign. Such a non-targeted campaign results in wasting staff’s time fielding calls [...]
Source: Quantcast.com (Nov 2, 2010) TrialX.com has 170,000 visits per month! TrialReach.com, ClinicalResearch.com and Accurian.com were not quantified by Quantcast.com due to small data sample.
In this series of posts, I hope to touch upon challenges that web-based patient recruitment websites need to overcome in the light of new technological and social trends, while operating in the health industry. The challenges that I will discuss are part the reflection of by complexity of the industry and the different stakeholders that [...]