Countering Young Adult Tobacco Marketing in Bars

The goal of the study is to implement and evaluate interventions to decrease smoking among
young adults attending bars and nightclubs. It is believed that the proportion of young
adult current smokers during and after the intervention will be significantly less than the
proportion of young adult smokers before the intervention in each of the study cities.

Clinical Trial Conditions: Smoking Cessation

Treatments in this Clinical Trial : Anti-smoking social marketing campaign

Eligible Clinical Trial Participant Age : Between 18 years to 26 years

Can Healthy Volunteers Participate: Yes

Clinical Trial Lead Sponsor: University of California, San Francisco

Detailed Clinical Trial Description: The goal of the study is to implement and evaluate interventions to decrease smoking among
young adults attending bars and nightclubs. It is believed that the proportion of young
adult current smokers during and after the intervention will be significantly less than the
proportion of young adult smokers before the intervention in each of the study cities.

The clinical trial information was obtained from http://clinicaltrials.gov/ct2/show/NCT01686178